The name of this shade is deceiving, The color is not "blood" red. It has a pinkish base, so after it is applied it is not as red as it appears. A red/pink not a true red. The color looks better in the tube than on me. A lip liner is recommended as after it is applied it "bleeds" a bit. It acts as a red lipstick, as once applied, (lips, finger, anything it touches) it stays, although it must be re-applied for depth, it stains, even clothing. I was disappointed in the color because I do not like pink, the product itself is ok, especially for the price.PROs*Goes on smooth*Rich Color*Decent staying powerCONs*Bad fragrance*Bad tasteI liked the color it reminds me of a NARS lip color that I really liked with out the price tag. I did a comparison side by side and you can hardly tell the difference. Bad thing is that it smells and tastes horrible.I like the overall feel of this lipstick but the color is more in the range of a really dark pink than an actual true red which is what I was looking for. I still use it to layer with other lipsticks but I just don't like the color when worn alone.Iv gotten this lipstick on time , but it did not look blood red. It seem more of a dark red with pink. It didnt look blood red at all. But it did go on smoothly and it was a lovlely color just not the color it said it was.I bought this lipstick because I'm trying to find "the one" lipstick in a true blood red color. This particular brand, sadly, does not work. The color is more on the pink base-side of red so it looked off on me. I guess I need a blue base. Still looking. The closest I've come to a true blood red is The Black Lipstick Co.For me the lipstick ? doesn't smell like some complained about. It is lighter than the photo but it still looks nice. I will purchase another lipstick from this company again in 30 days or less.I ordered the shade Blood Red, and as the lipstick is that dark in person, the color pay off on your lips is a light red and almost bright pink in the sun. It's well pigmented but not the color I was looking forIt goes on smooth but it looked darker in the pictures its pretty bright red its nice though just lighter than i expected