I like the quality of this brand and that it is true to fragrance. It smells like the kind of 1960s or 70s Rose incense you would have in a Love or a gypsy hideout. It perfumes the room fresh out of the box and when that dissipates a bit you will be ready to burn the incense. That were you enjoy it longer. High quality incense can be overpowering if you burn it fresh out of the package but you could just burn a small amount of it if that's what you want to do.Like all of this brand it's good quality for your money. The fragrance lasts and each one is distinctive. They don't dry out and lose their smell when burned that way.they don't shed little bits of sawdust all over the place and the sticks don't shred and splinter when you try to stand them in a pot of sand to lay them or even to hand them out to people. You need a stir to your stick like you get with maroma brand